The exponential growth of funds under management in the defined contribution system has transformed superannuation funds into significant players in the financial services industry.
The choice regime has inevitably created a competitive landscape where these funds jostle for market share. More so than ever, member engagement, understanding of needs, profile segmentation – the key ingredients of corporate marketing – are brought to the fore of the fund’s growth strategy.
At this roundtable, we discussed what these transformational changes meant for asset managers, hitherto providers of underlying products for the plethora of investment options.
